The first thing you need to do, we've already talked about...decide what your goals are and whether you really need to be on the Internet and if your company can handle it. But your responsibility doesn't stop there. Your are your company's best asset and we will take advantage of you!

You need to work with us by:

• Keeping us informed - What new products or services have you released? What awards have you won? What is happening in your company or industry that we can take advantage of to promote you?
• Following up - Promotion leads to increased business - after all, that is your goal, isn't it? But the leads generated have to be followed up on in a timely and professional manner by you and your staff. Email must be answered quickly and clearly. Orders must be filled and filled correctly. Nothing can derail a good promotions campaign (online or offline) faster than bad service and customer support. We will be glad to sit down with you to discuss just how much increased business your company can handle and what we can do to help you handle it better and faster.
• Keeping track - This means asking a few more questions when someone contacts you, like: "Where did you hear about us?", "What caught your interest most?", "What do you think of our web site?"?" etc. We will provide you will support questionnaires to track the results of our promotional efforts. You need to train your staff to follow up and return this data to us. This will let us fine tune your promotional campaign to better hit your target audience and meet your goals - and save you money.

You know your company and your industry far better than we ever could. What appeals most to you and your competitors and customers? Where do they generally go when on the Internet? What publications do they read? What search engines or portal sites do they use? What trade shows or events do they go to? What are their major concerns and goals? Help us determine this and we can more effectively target your advertising and marketing to maximize results and minimize costs. Perhaps a multi-million dollar flashy ad campaign is what you need and can afford, but often it's not. Perhaps we can hit the right targets for just a few hundred dollars a month! Only you can help us determine this!

Okay, so everything sounds good. But now you want to know the big question....

How much will it all cost?