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Email Can be a Very Effective Marketing Tool!
There are more options than SPAM!
Email marketing can be one of the most effective
marketing tools for your business. It has been proven that effective email marketing can result in dozens of new customers and hundreds of sales within hours of launching a campaign.
The reasons email marketing is so attractive and so effective are:
1. It is extremely easy and inexpensive to reach large numbers of highly-targeted prospects.
There are no printing or postage costs involved so you can literally hit hundreds of people for pennies.
2. Get the information into the right hands immediately.
Email can not only be targeted to certain companies, but, with the right list and research, directly to the personal mailbox of the decision makers or purchasers. Unlike physical direct mail that is often screened by secretaries and assistants, email is often read directly by the person you want to reach.
3. It is fast -- you will see results within hours rather than days, weeks, or months. Your sales may double in just a few hours.
4.
It is easy to test your message and calculate your return on investment
(ROI) - you can easily test several versions, several formats, several different offers and subject lines and can see offers and see immediately which ones pull the best for you.
Problems with Email Marketing
The problem with email marketing is that most people think of it as only one thing: bulk emailing or spamming to every email address they can find. They do not take the time to target their list, find people who want
to receive their type of offer, or explore alternate ways to reach them other than spam. Or they send a poorly written offer that immediately gets deleted. How many of the "get rich in one day" messages do
you delete every week with little more than a quick glance at the subject line?
There are many ways to use email effectively for marketing:
1. Develop a good signature file that goes on every email you send out.
2. Participate in newsgroups and bulletin board discussions to boost your visibility and credibility.
3. Purchase opt-in email lists and target the right users for your product.
4. Purchase advertising in email publications (called ezines) that fit your product, target market, or industry.
5. Start your own ezine.
6. Track your results and follow up!
7. Respond promptly and provide the information requested or answer the questions your customer has.
8.
Get to know your customers, what they need and want and the places on the web they frequent.
9. Support your email campaign with traditional, offline marketing.
10. And finally, take the time
and make the commitment to do your marketing right.
We have a more detailed article availabe to you that can help when planning your email marketing campaign. To receive it, use the form below. This information is provided free of charge with no obligation to use
Intrepid Communications If you have any questions or need help, please don't hesitate to contact us!
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