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 Essential Business Tactics for the Net
by Larry Chase - More info
An Internet consultant to major
corporations since 1993 and publisher of Web Digest for Marketers, Larry Chase offers a qualified take on using the Internet to cut costs and improve competitiveness, develop human resources,
track employees, and spy on competitors.
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 Permission Marketing
Turning Strangers into Friends
and Friends into Customers
by Seth Godin, Don Peppers (fwd.) - More Info
Get your customer's consent
before delivering your marketing message. In a uniquely entertaining style, Godin explains how to focus on customer share rather than market share, how to turn awareness into
familiarity, and why everything you know about marketing on the Web is wrong.
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 The Guerrilla Marketing Handbook
by Jay Conrad Levinson, Seth Godin - More Info
The newest volume in this popular series presents an entire encyclopedia of revolutionary marketing tactics and a guide to developing an effective marketing campaign. It
also offers a money-back guarantee.
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 Guerrilla Marketing Online
by Jay Conrad Levinson - More info
This definitive guide to
marketing your business on the Internet offers entrepreneurs basic training for survival and success online.
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